The Dehumanizing Process

From a post on why the “Start” button has been removed in Windows 8:

In an interview with PC Pro, the company has revealed that telemetry data was a big part of the decision to scrap the Start button and traditional Start menu in Windows 8…Data gathered from the company’s Customer Experience Improvement Program…

OK, while I understand that this is data being acquired from the way Windows is used, and that the data is sent somewhere and analyzed and therefore could be considered “telemetry”, I still think it’s dehumanizing – the article could have said “user behavior” or some other phrase – “telemetry data” just decouples the person from the activity and is a term applied, in the rest of the industry, to machines, not people.

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